Wired cover story on FREE now live

And so it begins. Just as I started The Long Tail with a feature in my own magazine in 2004, today FREE begins in magazine form: a 6,000 word preview of the book in the current issue of Wired.

The big differences this time. First, we finally figured out how to package my abstract thinking into something that would work as a cover (The Long Tail wasn’t on the cover back in ‘04 because in cover testing nobody seemed to “get it”!). And second, we’ve got our website back this…